Larry Mawby of L. Mawby / M. Lawrence answers Austin Beeman's signature question.  "What does wine mean to you?"

This is Episode #52 of the Understanding Wine with Austin Beeman video podcast

Austin Beeman: "What does wine mean to you?'

Larry Mawby:  "What does wine mean? Wine is an essential component of civilized life. It's like another food item. It's food for the soul as well as the body. It's a part of the civilized discourse around the table.

It's a lot more than that but that's the critically important piece.  For me, it's the way I make my living. For most consumers it is a tangible connection to a place.

A lot of customers vacation here.  Say, they live in Cleveland and it's January in Cleveland.  They open a bottle of my sparkling wine and they can be instantly transported to the time that they were here in Leelanau Peninsula in July and had a great time on the beach, in the water.

It's a great way for an urban dweller to connect to the rural, agricultural heart of the human experience."