Austin Beeman: "What does wine mean to you?'
Larry Mawby: "What does wine mean? Wine is an essential component of civilized life. It's like another food item. It's food for the soul as well as the body. It's a part of the civilized discourse around the table.
It's a lot more than that but that's the critically important piece. For me, it's the way I make my living. For most consumers it is a tangible connection to a place.
A lot of customers vacation here. Say, they live in Cleveland and it's January in Cleveland. They open a bottle of my sparkling wine and they can be instantly transported to the time that they were here in Leelanau Peninsula in July and had a great time on the beach, in the water.
It's a great way for an urban dweller to connect to the rural, agricultural heart of the human experience."